Franchise expert, Gary Occhiogrosso recently wrote in Forbes, “Branding is the practice of making a name, symbol, reasons, and guest experience stand out in the minds of consumers. Branding gives the company and its products a competitive edge above other companies which provide similar products. Many consumers want to know what a company stands for, it’s

According to Future Market Insights, the acai berry market was valued at over half a billion dollars in 2016, and should hit nearly two billion US dollars in revenue within the decade. That’s opportunity. But It takes savvy, business sense to differentiate between sustainable trends and fads. Players trying to seize on a hot trend can