Westerband is an active guy who loves surfing and practicing Brazilian Jiu-Jitsu in his native Puerto Rico. After struggling to find healthy and delicious food options on-the-go and at the beach, Westerband decided to start selling his own homemade organic superfood bowls and smoothies out of his own food truck. Westerband’s acai-based menu got so popular, he started to get inquiries from people interested in becoming franchisees.
He used only the freshest ingredients and the centerpiece of all his creations was the 100% Organic Grade A Acai Berry, a rich antioxidant stone fruit that grows on trees in the Amazon river basin. Today the acai berry is considered a benefit to all kinds of health and well-being: cognition, heart health, aging, and weight loss. When the line of people went from a couple to a line around the corner, he knew he had a business concept that small business owners anywhere could use.
Acai Express perfectly integrated Westerband’s active lifestyle, career, and an appreciation of honest, organic, and nutrient rich foods.