We’re excited to have you join the Açai Express family! Meet
our team of professionals who are ready to support your franchising journey.
Héctor Westerband
President
Héctor founded Açai Express in 2013 with a single food trailer and a dream. He currently
oversees the entire business operation and works on innovating new projects for the brand,
most recently: the Pikole frozen popsicle concept and the Açai Express creamery. He’s an avid
surfer and Brazilian Jiu-Jitsu practitioner.
Ricardo Mercadé
Marketing Director
Ricardo leads the team in our franchise marketing efforts, creating sleek designs through his
immaculate attention to detail. He practices Brazilian Jiu-Jitsu when he’s not coming up with
new designs for the brand.
Karen López
Accountant Department Director
Karen leads our accounting team as an experienced CPA. She runs on coffee after 3 PM and
makes sure the numbers are correct!
